At Salone del Mobile 2025, Paolo Sorrentino invites visitors into a reimagined space where waiting moves beyond routine discomfort. Titled La dolce attesa and housed in Pavilions 22 and 24, the installation recasts the experience of delay as something active, structured, and emotionally charged. Known for his cinematic approach to storytelling, Sorrentino approaches the waiting […] More
At Salone del Mobile 2025, Moroso invites visitors to reconsider what “normal” means with its new collection Normal / Non-Normal. Located at Via Pontaccio 8/10, the brand transforms its Milan flagship store into a shifting terrain of opposites, where the conventional collides with the unpredictable. Moroso positions normality not as a fixed standard, but as […] More
The world’s leading design event, Salone del Mobile.Milano, returns from April 8 to 13, 2025, at Fiera Milano Rho. This 63rd edition, themed “Thought for Humans,” promises a bold exploration of the interplay between design, humanity, and innovation. Known for setting the tone in architecture and interiors, this year’s event bridges tradition and forward-thinking concepts, […] More
The Salone del Mobile is extending its global reach by reestablishing ties with China through two major events in Shanghai and Hong Kong. These strategic moves come on the heels of a record-breaking 2024 edition of the prestigious design fair, marking the start of new collaborations aimed at promoting Italian design in key markets. […] More
The Vela sofa, which was designed by Zanellato/Bortotto and presented for the first time during the most recent iteration of Milan Design Week, is the focal point of Saba’s brand new advertising campaign. MORE FROM SALONE DEL MOBILE 2023 Captured by photographer Mattia Balsamini at the nautical school Compagnia della Vela, the campaign speak of, […] More
Discover Kettal’s stand for this year’s Salone del Mobile envisioned by the renowned architect and designer Patricia Urquiola. Adopting an architectural approach centered on volumes and spaces, she establishes a conversation between Kettal’s concept and the objects that are part of the collection. MORE FROM SALONE DEL MOBILE 2023 The designer’s intention was to create […] More