PRADA Showspace created for the Spring Summer 2023 collection runway walk once again transforms the Fondazione Prada. Since the completion of Fondazione Prada in Milano, Italian fashion house Prada uses a space at the foundation for their runway presentations. This time the catwalk found the guests inside of a giant house, the oversized checked drapes […] More
The Prada Headquarters building is chosen for the label’s Resort 2019 fashion show. The former piano factory was transformed by renowned architects Herzog & de Meuron in 2000. Offering an ideal spaces on the ground floor, on the upper floors and ultimately on the rooftop, the transformation was a kind of a striptease of the […] More
AMO reinterprets Osservatorio, Fondazione Prada’s new exhibition space dedicated to photography in Galleria Vittorio Emanuele II for the PRADA‘s 2018 Resort Womenswear show. Conceived as a confrontation between real and manufactured moments, the set has linear arranged seating oriented towards the cupola placed beyond the large windows. Enhanced by both reflective and translucent columns, the guests have a transfigured […] More
Two PRADA stores in Porto Cervo, Sardinia, got a unique, innovative look for the 2017 season. The stores with surface areas of 170 and 100 square metres got an original design with a holiday vibe to create an exclusive, contemporary shopping experience. The store concept combines the long-standing classic elements of Prada’s identity – its iconic black-and-white […] More
AMO, the research, branding and publication studio of the architectural practice OMA, did the Show Space design for PRADA‘s Fall Winter 2017.18 runway. For the Prada Women’s Fall/Winter 2017 fashion show, AMO questions and looks at the role that women have in shaping modern society, their political participation and social achievements. In the current moment – one where we […] More
In a selection of PRADA stores is presented MODULAR DESIGN, a system of continuously updated interchangeable elements, providing a new, original look each time when introducing new products. London’s iconic department store Harrods is first to use this new design, followed by Monte-Carlo store. Occupying an area of 140 square metres, the concession features exclusive wall decorations and unique, colourful […] More
PRADA opens its first store in the heart of the Vancouver, on Alberni Street, the city’s most prestigious shopping district, strengthening its presence in the Canadian market. The space is designed by architect Roberto Baciocchi. It covers an area of 760 square metres and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear […] More
AMO, the research, branding and publication studio of the architectural practice OMA, did the Show Space design for PRADA‘s Fall Winter 2016 runway. For the 2016 Fall Winter Prada show, AMO takes inspiration from the traditional public stages and places of civic ceremonies. Placed around the periphery of the room, a system of balconies and tribunes defines the central […] More
Roberto Baciocchi Architects were in charge of the latest PRADA store design, the fashion label has added up the 4th address to their list in Macau. This time the focus was on their menswear line, presented in the new 500 square meter space located in the prestige Studio City Mall in Macau. A succession of […] More
PRADA worked on the new address for the iconic Pasticceria Marchesi in the prestige via Monte Napoleone in Milan where in charge of the design were Roberto Baciocchi Architects. This is the first expansion for the Pasticceria Marchesi which is a symbol of excellence in the city, with 191 year old tradition the pastry shop is synonymous to excellence. Therefore […] More
Prada’s impressive new address in Saudi Arabia is located in Jeddah and it is the result of another collaboration with Roberto Baciocchi Architecture practice. The indoor space while designed according to the already set formula of PRADA retail aesthetic, is matched with exterior design marvelously celebrating the spirit of the Middle East. PRADA Store in Jeddah is […] More
Latest PRADA store has opened its doors in Johannesburg (South Africa), the impressive space is located in the prestigious Sandton City Mallshopping centre. The store was designed by the renowned architect Roberto Baciocchi and his team. New location is taking the space of 800 square meters housing the latest collection by the well known Italian fashion house. RELATED: […] More