As an entrepreneur, you know how important curb appeal can be for your business. In many ways, the way your business looks is the first real impression a customer will associate with your brand, which can have a positive or negative impact on the amount of traffic you may get. Keeping on top of landscaping and fresh coats of paint can go a long way in boosting curb appeal, but it might surprise you to learn that window coverings can also play a significant role in how your business is perceived. We’ve put together a few window covering do’s and don’ts that will help your business put its best foot forward.
Go For Neutral
You might be tempted to adorn your windows with window treatments that contain the same colours as your logo or other marketing materials. However, it’s generally recommended that you stick to neutral tones for street-facing window coverings; this includes everything from blinds, curtains, and commercial motorized window shades.
White or a similar shade is likely the most common recommendation for external facing window coverings. If in doubt, speak to your window treatment provider to see what kind of solutions will work best in your space, given that you want to ensure a high level of curb appeal. You may also consider customized window treatments that will be unique to your space.
Choose Matching Treatments
One thing to avoid when choosing window treatments, especially for the street-facing windows, is purchasing window treatments that don’t match. Mis-matched window treatments, whether different colours, materials or style, run the risk of looking uncoordinated. While keeping all coverings the same might not be possible in all instances, try to at least maintain a similar style on each floor (if your business occupies a multi-level building) to avoid a piecemeal look. If you choose to use a colour outside of a neutral palette, try to remain consistent across all of your windows to create a unified appearance.
Choose Complementary Treatments
Of course, not all rooms within a business are the same, so you’ll want to pay attention to the accompanying décor of your space and take note of what works and what doesn’t. While each room or section of your space may be different, try to streamline the overall look as much as possible by installing an identical base treatment for all windows, such as Roman or roller shades, and unique curtains or drapes that complement the style of the room’s interior.
Keep Positions Uniform
Once you’ve decided upon your window coverings, you’ll need to consider their positioning. Even if you’ve chosen identical treatments, leaving them in mismatched positions, such as keeping some fully closed and others half-way drawn, can be visually unappealing. Easily achieve position uniformity by installing commercial motorized window shades that can be controlled remotely or via a timer. This not only ensures uniformity, but it also allows you to control the raising and lowering of your window treatments to reflect the different lighting conditions throughout the day.
Coordinate With Exterior Features
If applying a neutral toned window covering will in some way clash with some exterior feature or window frame, you may want to abandon the white-to-street principle that generally works so well. In a case like this, opting for a wooden or wood effect window treatment may be the best way to go. If wood, specifically, doesn’t work for your business, simply consider any colour or style of window treatment that will complement the exterior of your building.
If at the end of the day you’re still unsure about what to do in regards to your business’s curb appeal, or are unsure how to match treatments, there are a number of commercial window treatment providers who offer a wide variety of commercial window treatments that are sure to fit in with your aesthetic and display your business in the most appealing way!
