In order to provide your clients with the best possible experience and become a top cafe in your country, you will need to pay strong attention to several elements. Given that a delicious menu, friendly staff, and cleanliness are on the list of those elements, most customers would not come back to the same place for the second time if the cafe’s design is overwhelming and boring. With that being said, each cafe owner should be extra careful with the design, as it is one way of psychologically attracting the customers.
In this article, we will discuss some tips that will help you design your cafe to attract more customers.
Entrance
Obviously, the entrance is the most critical part of your cafe as it is the first thing people pass by notice. The entry should firstly have the name of the restaurant. It would be essential for you to choose a font that would be clear and simple but at the same time look appealing to others. For example, if you are a cafe that targets students, you can custom neon signs specifically for your cafe. These neon signs are eye-catchy and energetic and can lighten up the location of your cafe during the night. Some other details of the entrance can also show what kind of food you offer there. For instance, if your cafe cousin is Italian, having a pizza illustration on the wall would be a great fit.
Choose the Perfect Colors
It has been proven that the choice of colors plays a considerable role in people’s decision-making process and can even wholly change their mood. The colors should be matched to the cafe’s theme and offerings. For example, if your cafe offers pancakes or cakes with chocolate flavor, involving a color that would be associated with chocolate would, indeed, be in favor of you. In this case, including different shades of brown in your design would be a perfect match. Other than that, brown is the color of honesty, security, and safety. So, you can look for the psychological explanations behind the colors on the Internet and then make your final decision.
Feeling of Home
Whenever we go to a nice and comfortable place, something that comes to our minds is that “it feels like home.” This is, in reality, a great psychological aspect that cafe owners should pay attention to. One of the ways to attract more customers is to give that “home” feeling, and in order to do so, you can play with your design and furniture choice. For example, depending on the cafe’s theme, you can have some soft sofas or other types of furniture so that the customers would feel comfortable.
Privacy
Imagine going to a cafe with your friend to discuss your personal life, and the person sitting next to you is able to listen to you, too. While some people would find it normal, others might not want to interact with foreigners. To avoid these problematic situations, creating a balance between the tables would be a real success for you.
Lights
Lighting is another crucial factor that can help you gain more customers or vice versa. If a person gets tired because of the bad lighting, no other thing like good food or beautifully designed walls will replace it. Extremely bright lighting will overwhelm your clients and divert their attention away from their food.
Menu
In the scope of your cafe design, you should never neglect the role of the menu’s design.
Your menu should reflect the identity of your cafe and is not only about the dishes. The font of the words, size, and colors are all something you should be looking at when creating the menu. Also, most people prefer looking at the dish itself to have a better understanding of what they are about to it, so it would be wise for you to hire a professional photographer to get the best pictures of the food.
Summing up, this article discussed some of the main points you need to consider when designing your cafe. If you decide to open a cafe one day, make sure to look through all the points, as they will help you have more customers.
Images from White Rabbit Surf Café by SOLOVEYDESIGN – See the full story here
