PEDRALI Dazzles at Salone Del Mobile in Milano where the famed house presented eleven new designs. The Solid Geometry took the spotlight at the 56th Salone del Mobile fair in Milan, where the set up has been shaped by the Milan-based studio Calvi Brambilla and it is an homage to the soundness of this Italian name through the metaphor of the geometry of solids.
The company has honred its 29th year of participation at Salone in Milan by showing seven brand new product collections and four new models that enlarge on existing collections. These are versatile and functional products made of plastics, metal and wood enhanced with fine upholstery. All this demonstrates the wide furniture production capacity of the company realised in its two Italian production locations.
Within the Solid Geometry set up (#PedraliSolidGeometry), covering 800 square metres, visitors have admired the collections wrapped in niches with geometrical shapes, placed along an exhibit itinerary opened by a petroleum blue grid that recalls the virtual space of histograms used in architecture. The settings, which can become part of a collective imaginary for their oneness, were depicted by primary volumes that became spontaneous stages and essential scenographies with contrasting colours and lights. The niche with the Reva collection, designed by Patrick Jouin, recalled the summer atmosphere of the ’60s in California, depicted in the painting “A Bigger Splash” by British artist David Hockney, where a pool edge with stylised palm trees highlights the outdoor application of this family. Cactus and the warm sun of Mexico set the scene for the Sunset collection by Alessandro Busana, ideal to taste a sunny atmosphere.
For Nym, the first solid ash wood collection designed by Cazzaniga Mandelli Pagliarulo, a “British” setting has been chosen that emphasizes the connection of the design with the Windsor tradition, a reflection of the arch windows of Windsor castle. The niche with the Reva collection, designed by Patrick Jouin, recalls the summer atmosphere of the ’60s in California, depicted in the painting “A Bigger Splash” by British artist David Hockney, where a pool edge with stylised palm trees highlights the outdoor application of this family. Cactus and the warm sun of Mexico set the scene for the Sunset collection by Alessandro Busana, ideal to taste a sunny atmosphere.
The exhibit itinerary continues with volumes dedicated to other collections. The wireless outdoor lighting Giravolta designed by Basaglia Rota Nodari, is displayed this year in conjunction with Euroluce. Fox, an armchairs collection, features an harmonic mix of materials, the result of a second collaboration with Patrick Norguet. Buddy is a family of friendly and versatile poufs and tables designed by Busetti Garuti Redaelli. Babila Comfort, a lounge armchair, expands the existing collection designed by Odo Fioravanti, who this year celebrates his 10th year of collaboration with Pedrali. The sound absorbing panel Snooze is the first project developed with Marcello Ziliani and is displayed in the year of Workplace 3.0.
