Thom Browne’s latest retail destination finds its home at The Royal Poinciana Plaza Playhouse, a historic architectural gem in the heart of Palm Beach. Designed in the late 1950s by renowned architect John Volk, the plaza is a landmarked property that blends luxury retail with lush courtyards and expansive gardens. Within this refined setting, Browne introduces his world of grey, translating his distinctive mid-century modern aesthetic into a 1,500-square-foot boutique offering menswear, womenswear, childrenswear, accessories, beauty, and home collections.
FASHION RETAIL
The interior concept stays true to Browne’s signature style while embracing a softer, more intimate atmosphere. His signature slat blind-covered windows, realized in wood for this location, provide a refined contrast to the space’s silver travertine stone walls and flooring. Overhead, a wood-lined lattice ceiling lighting grid infuses the boutique with a structured yet inviting ambiance.
The boutique is divided into two sections, allowing a fluid exploration of Browne’s collections. The ready-to-wear area seamlessly complements alcoves dedicated to eyewear, footwear, handbags, and beauty. Signature elements such as Maison Jansen and McCobb étagères and metal railings reinforce Browne’s meticulous attention to detail. The layout ensures a curated, immersive shopping experience while maintaining the brand’s precise visual language.
To mark the opening, Thom Browne Palm Beach debuts with an exclusive collaboration with Sant Ambroeus, a nod to refined indulgence. The partnership features a branded seersucker ice cream cart, bringing an unexpected and playful touch to the boutique’s sophisticated setting. A private luncheon for the local community further strengthens the connection between the brand and Palm Beach’s cultural landscape, emphasizing the importance of hospitality and shared experiences.
Located at 340 Royal Poinciana Way, the new boutique embodies the duality of Thom Browne’s design philosophy, balancing classicism with modernity, structure with fluidity, and heritage with innovation. The Palm Beach location expands the brand’s retail presence and solidifies its alignment with iconic architectural spaces that echo its commitment to precision and elegance.
Thom Browne Palm Beach offers an experience, one that mirrors the refinement and timeless sophistication that define the brand. The store’s design and carefully curated offerings create a destination where fashion, architecture, and culture intersect, welcoming visitors into a meticulously crafted vision of modern luxury.
what an amazing space! I love the consistency of the Thom Browne store interiors!