Sunnei has just opened its new flagship store in Milan at Via Privata Pietro Cironi 15. More than just a retail space, the store introduces a fresh approach to shopping, offering a café, a gallery, and a workspace. Open from Tuesday to Saturday from 10 AM to 7:30 PM, the store invites visitors to explore the collection while also enjoying a coffee or making use of the workspace.
A Space That Reflects Sunnei’s Vision
This flagship exists as an extension of Sunnei’s vision, challenging traditional retail concepts. The store now occupies Palazzina Sunnei, the brand’s former headquarters, transforming it into the center of its creative operations. Customers can browse the collection just steps away from the designers who created it. If a question arises about a garment, a designer might even come downstairs to answer it.
A Collaborative Design Approach
Designed in collaboration with architecture studio 2050+, the space presents a concept that moves beyond static retail. The environment encourages engagement, allowing visitors to interact with the brand in an organic way. Instead of simply displaying products, the store functions as a fluid setting where fashion, creativity, and daily life intersect.
Discover More Impressive Fashion Retail Projects
The flagship goes beyond retail by creating a place for people to gather. The café offers visitors a spot to take a break and experience Sunnei in a relaxed atmosphere. The gallery component adds another dimension, allowing the brand to explore projects that reflect its vision.
Opening Weekend Experience
During the opening weekend, visitors got their first look at the space and the experience Sunnei set out to create. Guests explored the store, engaged with the design, and had the chance to interact with the team behind the brand.
