Songzio presented its latest masterpiece in Seoul’s vibrant Dosan Park: Galerie Noir, a groundbreaking fusion of contemporary art gallery and flagship store. Situated in the heart of the city where Songzio first established its flagship store in 1993, Dosan Park has long been a hub of creativity, blending sophisticated culture with youthful energy. Galerie Noir encapsulates Songzio’s artistic philosophy and innovative designs, showcasing the brand’s pure creative process and unique approach to fashion.
Every aspect of the gallery reflects Songzio’s commitment to order and disorder, blending elements of symmetry and asymmetry, light and darkness, and classical and avant-garde design principles.
Inspired by the architectural style of Stripped Classicism, Galerie Noir’s exterior exudes a sense of modernity while paying homage to the past. Bold black concrete walls with tall vertical slits evoke classical colonnades, creating an imposing yet serene atmosphere. Inside, a juxtaposition of natural wood and industrial concrete embodies Songzio’s dualistic approach to creativity, offering visitors a visually striking experience.
Spanning five distinct spaces, Galerie Noir invites guests to explore Songzio’s world of art and fashion. From the bisected Vault showcasing the brand’s creative process to the Infinite Passage symbolizing endless creativity, each area tells a story of innovation and inspiration. The central atrium, with its asymmetrical design and dramatic lighting, serves as the focal point of the gallery, showcasing Songzio’s latest collections alongside original artworks.
At the heart of Galerie Noir lies Jardin Noir, an open space featuring Songzio’s central artwork, “Black Eye.” This circular sculpture, crafted from black wood, symbolizes the brand’s vision and serves as a testament to the harmony between nature and modernity. As light and shadow dance across its surface, “Black Eye” transforms, inviting visitors to contemplate the intersection of art, fashion, and the natural world.
With Galerie Noir, Songzio has redefined the concept of a flagship store, offering visitors an immersive experience that transcends traditional retail. From its architectural design to its curated exhibitions, Galerie Noir represents the pinnacle of creativity and innovation, cementing Songzio’s status as a visionary in the world of fashion and art.
