Forte_forte has recently opened its doors in Puerto Banus, adding another chapter to its journey that began in Madrid, Spain. This boutique, the result of collaboration between Giada Forte and Robert Vattilana, overlooks the port of the coastal town, completing a trio of sea-facing locations alongside stores in Forte dei Marmi and Cannes.
Situated at number 12 Calle Ribera, the boutique seamlessly integrates into the lively resort environment of Puerto Banus, reflecting its carefree and vibrant atmosphere with bright light reminiscent of the Mediterranean Sea. Surrounded by whitewashed coastal villages, the boutique’s facade features a mullion-free glass window, creating a transparent and inviting ambiance that evokes the marine world.
Inside, the boutique unfolds like a treasure chest, with floor and wall panels crafted from green calacatta stone, mirroring the colors of the Costa del Sol’s clear waters. Well-defined grooves on the walls contrast with polished floors, while three-dimensional elements, like brass fish scale tiles, add depth and luminosity.
The dressing rooms, enveloped in sage-colored velvet curtains, interact with space and light, creating an intimate atmosphere reminiscent of boudoirs. Hand-crafted furnishings, including curved wooden armchairs and brass mirrors, evoke a modern 1930s aesthetic, complementing the boutique’s timeless elegance.
Crafted entirely in Italy, the boutique’s furnishings celebrate artisanal workmanship and embody Forte_forte’s belief in Italian savoir-faire. Giada Forte and Paolo Forte, the brand’s founders, draw inspiration from their Veneto upbringing, infusing each piece with emotional authenticity and timeless classicism. With a collection distributed internationally, Forte_forte continues to evolve, staying true to its ethos of slow, quality-focused growth.
