CAMPERLAB has unveiled its first standalone store in Paris, marking a bold new chapter for the brand under the creative direction of Achilles Ion Gabriel. Situated at 15 rue Debelleyme in Le Marais, the space is a striking embodiment of the label’s unconventional ethos, designed by Crosby Studios to push the boundaries of retail architecture.
FASHION RETAIL
The store’s brutalist-inspired design gives new meaning to the term “hole-in-the-wall,” featuring raw concrete structures and strategically placed openings that create an interplay of visibility and intrigue.
The design, led by Crosby Studios’ founder Harry Nuriev, embraces the firm’s signature aesthetic of sleek greyscale surfaces and polished chrome accents. The store is constructed with a transformative approach, Crosby Studios embeds CAMPERLAB’s fixtures within sculptural concrete elements, reshaping the way customers interact with the products. From the exterior, passersby glimpse fragmented views through shattered concrete openings, drawing them into the futuristic retail environment.
Crosby Studios, known for its work between New York and Paris, has previously lent its avant-garde touch to retail spaces for FRAME and Alexander Wang. Their collaboration with CAMPERLAB reinforces the brand’s distinct visual language, fusing contemporary brutalism with a raw industrial feel. The Paris store acts as both a retail hub and an experiential space, immersing visitors in a sensory-driven shopping experience that reflects CAMPERLAB’s forward-thinking identity.
Achilles Ion Gabriel, who has been at the helm of CAMPERLAB for five years, has been instrumental in reshaping the brand’s direction. His vision balances functionality with an avant-garde edge, a philosophy clearly echoed in the store’s architecture. In tandem with the store’s opening, CAMPERLAB has launched a new website developed in collaboration with Giga Design Studio, further extending the label’s brutalist-inspired aesthetic into the digital world.
The standalone boutique signals CAMPERLAB’s growing autonomy within the Camper brand, cementing its status as an experimental force in contemporary fashion. By intertwining raw materiality with an innovative spatial concept, Crosby Studios has crafted a setting that challenges traditional retail design. This Paris flagship is a statement, redefining how customers engage with CAMPERLAB’s footwear, apparel, and accessories.
With its sculptural interior and immersive layout, CAMPERLAB’s Paris store embodies a radical approach to fashion retail. As the brand continues to expand its footprint, the space serves as a testament to its commitment to bold, unorthodox design.
