The 61st edition of the Salone del Mobile.Milano attracted a total of 307,418 attendees, which is an increase of 15% compared to 2022. This firmly established the event’s new model and confirmed the ability it had to catalyze.
There were almost 2,000 firms that exhibited their products during the event, with 34 percent of them coming from 37 different nations. There were also 550 young designers from 31 countries, as well as 28 design schools and colleges from 18 countries. Over the course of the six days, there were a total of 307,418 visitors who came from 181 different countries. This is an increase of 15% compared to the number of participants in 2022. The fact that 65 percent of the purchasers and industry professionals had travelled from other countries was a particularly noteworthy development. After Italy, China regained its position as the leading country, followed by Germany, France, the United States, and Brazil, with Spain and Spain tied for first place. Over 5,400 journalists were accredited, with 47 percent of them coming from nations other than their own.
“The 61st edition of the Salone del Mobile.Milano was an international success and we are really delighted that it exceeded expectations. The number of attendees makes for an exceptional result, which we worked very hard, deeply and radically for, to bring new meanings and values to the trade fair visit and create new experiences for the visitors who came along. We have learned several important lessons from this edition: we have learned that it is indeed possible to redesign a huge event like the Salone in order to propel it into the future, that sustainability really is achievable when the entire system pulls together, and that new content can be devised and employed in order to generate knowledge, growth and value. We are pleased at how we managed to put visitors at the centre, and at how they found their own way around, the facility with which they met their desired companies; with the opportunity the exhibitors had to introduce themselves and make themselves known not just to their target groups but also to new interlocutors with whom they came into contact thanks to the new layout; and to have provided opportunities for everybody at the fair to further their knowledge and growth thanks to the many talks and round tables and the exhibitions at Euroluce,” shares Maria Porro, President of the Salone del Mobile .Milano
Salone itself is one of the most important events for the city of Milano, known for its professional events such as Milano Fashion Week held 4 times a year. Nevertheless, the annual Salone del Mobile manages to unite design and architecture, but also brings a slew of activities to life across the city of Milan alongside the accompanying Milano Design Week.
SALONE DEL MOBILE COVERAGE ON ARCHISCENE
“We invested in quality and demonstrated our desire to carry on producing innovation and ‘telling the stories’ of our companies and our products. Yet again we have been the engine that has fired up the city. The contribution of the Italian Trade Agency ICE has been invaluable and irreplaceable, supporting us as we have opened out to new markets such as India, and growing markets such as America. Digital has also played a vital role this week, as it did the preceding months, allowing us both to make contact with new countries and to maintain a strong relationship with those unable to join us. I should like to thank everybody for their commitment: the companies who took part and put their money on their products, the organisers, the fitters and the curators who all put their faith in the event. We believe that everyone could feel the enthusiasm and the desire to provide a new, global and aware experience, in which it was the ideas and the cultural exchange that mattered, conscious that the way to build value over time is to think of the future and of the upcoming generations with SaloneSatellite,” adds Maria Porro.
The next edition of Salone del Mobile will be held in Milan from 16th to 21st April 2024.
