Burberry presents its latest venture with the opening of a new store on Avenue Montaigne, located in the heart of Paris’s esteemed luxury district. Reflecting Burberry’s fresh creative vision, the store concept spans two floors, showcasing an array of pieces from the Spring 2024 and Summer 2024 collections, encompassing menswear, womenswear, and coveted accessories like the Knight bag and Rocking Horse bag.
Incorporating elements of the brand’s iconic design, the store’s windows pay homage to the Equestrian Knight Design (EKD), featuring imaginative installations that frame the space with creativity. Handmade fixtures draw inspiration from 1960s British abstract art and the creative salvage movement of the 1980s, infusing the store with a unique blend of heritage and contemporary flair. Notably, the concrete floor boasts a striking mosaic crafted from Verde Alpi marble, intricately forming Burberry’s emblematic EKD.
A focal point of the store’s offerings is the Knight bag, a versatile accessory introduced as part of the Winter 2023 collection. Made in Italy from natural grain calf leather, suede, or shearling, this softly structured bag features clip hardware inspired by Burberry’s EKD, dating back to circa 1901. Additionally, the Rocking Horse bag adds a playful touch to the collection, taking cues from the EKD and whimsically shaped like the beloved children’s toy. With its distinctive ‘b’ closure and versatile leather strap, it’s a charming addition to Burberry’s lineup of accessories.
Located at 17-19 Avenue Montaigne, 75008 Paris, the new Burberry store offers a captivating blend of artistry, heritage, and innovation, inviting patrons to immerse themselves in the brand’s rich tapestry of style and craftsmanship.
