Diesel Living returned to Milan Design Week 2025 with a concept that challenged convention and elevated material tactility. Under the creative direction of Glenn Martens, the brand activated its Milan San Babila pop-up and showroom partnerships with Lodes and Moroso through a vivid treatment of surfaces, scraps of indigo denim, polished silver, and burned textures transformed the space into a multi-sensory installation titled Mirrors and Devoré Denim. The result delivered a forceful vision of the home that rejects neutrality and embraces visual charge.
Denim and Silver Create the Atmosphere
At the center of this transformation stood the Diesel Living with Moroso D-Scape Sofa System and the Diesel Living with Lodes D-Burned lamp. Both served as visual anchors within an environment defined by excess and contrast. Walls, ceiling, and floor disappeared under patchworked indigo denim, surrounding visitors in a tactile, color-saturated setting that felt simultaneously futuristic and grounded. The immersive installation did not merely present furniture; it constructed an attitude, one rooted in Diesel’s history and charged with a forward-facing sensibility.
D-Scape Sofa Looks to the Cosmos
The D-Scape Sofa System emerged as the core sculptural piece in the room. Created in collaboration with Moroso, the sofa reimagined living room comfort through a lens of cosmic geometry. Its metallic surface, shaped into asymmetric forms, appeared both grounded and ethereal, echoing the vocabulary of space-age design. Despite its silvery finish, D-Scape conveyed softness through deep seating and rounded edges. The piece responded to contemporary needs for flexibility, offering a modular structure that could adapt to various room configurations without sacrificing visual impact.
D-Burned Lamp Transforms Denim Into Light
Nearby, the D-Burned lamp by Diesel Living with Lodes served a dual function: source of light and material exploration. The lighting fixture used devoré denim, a treatment often seen in Diesel’s ready-to-wear collections, to frame each lamp in a sheer, layered texture. Presented in two sizes, 60 and 120 centimeters, the lamps played with opacity and exposure, creating a moody diffusion of light. The devoré technique gave denim an unexpected delicacy, and when lit, the fabric filtered light through irregular transparencies that produced an almost cinematic sense of motion. Martens, who has frequently revisited this textile technique on the runway, translated the process here into a domestic setting where light became not just function, but atmosphere.
Satellite Installations Extend the Concept
The installation extended beyond the San Babila site. Diesel’s collaborations with Moroso and Lodes continued at each brand’s respective showroom, where additional Diesel Living pieces appeared in similarly experimental settings. These satellite presentations reflected the same attitude seen in the main activation, raw textures, unexpected finishes, and an aesthetic that feels both industrial and curated. Rather than divide fashion from interiors, Diesel Living continued to break down those boundaries, allowing its signature materials and visual codes to shape everything from lighting to upholstery.
A Nonconformist Attitude for the Home
Fuelled by Martens’ direction, the Diesel Living brand keeps evolving into a platform that translates runway ideas into spatial concepts. The denim that once defined Diesel’s fashion roots now wraps entire rooms, and the silver tones once reserved for accessories and hardware turn into dominant material surfaces. Mirrors and Devoré Denim operates as both installation and product launch, introducing functional objects through an unapologetically visual experience.
beautiful set design, and i love how they incorprated the message from their runway show. but is there more to the new collection than just the sofa? Love also their ongoing collaborations with Moroso!